Liebherr Refrigerators launches DuoCooling Technology in India

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Liebherr has launched a new campaign film, created in partnership with Rediffusion. It focuses on Liebherr’s DuoCooling technology.

It will be first launched during the festive period in Kerala and soon after that across the rest of the country. It will be played heavily across TV channels in Kerala and select digital platforms throughout the month of August. The film, shot in a tightly controlled environment, highlights the effect of the 'freshness lock' to truly appetising effect.

Radhakrishna Somayaji, director sales, Liebherr Appliances India, said, “Liebherr appliances Globally stand for its excellence in quality & German engineering. After firmly establishing our distribution network in India, our focus is now to bring into the country the latest and advanced refrigeration technologies that we have developed over the last 65 years. The first in the series is our DuoCooling Technology, which helps consumers preserve the freshness of their precious food longer. As South India, especially Kerala has been one of our important markets, we decided to ring in the festivities of Onam with our new technology launch in this South market first."

Navonil Chatterjee, joint president and chief strategy officer, Rediffusion, said, "In short, the appetite appeal in the communication is designed to ensure that if you love food, you will end up loving Liebherr."


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